Can You Trust Thai Polls?

Do Thai people trust opinion polls? In this lesson, you’ll learn what polls are used for in Thailand, from politics and public policy to consumer behaviour, and who carries them out, including universities, private research companies and the media. You’ll hear about well-known Thai polls such as Suan Dusit Poll and NIDA Poll. You’ll also find out how a poll is conducted, from choosing a sample group to collecting answers by phone, in person or online. Finally, you’ll hear why political poll results so often “flip” once the real election results come in.

Thai Vocabulary:
สำรวจความคิดเห็น (sǎm-rùat kwaam-kít-hěn) – To survey opinions
กลุ่มตัวอย่าง (glùm dtua-yàang) – Sample group
ความน่าเชื่อถือ (kwaam nâa-chʉ̂a-tʉ̌ʉ) – Credibility / Reliability
ผู้ตอบแบบสอบถาม (pûu-dtòp bàep-sòop-tǎam) – Survey respondent
คลาดเคลื่อน (klâat-klʉ̂an) – To deviate / Be inaccurate
พลิก (plík) – To flip / Turn around

What do you think? Do polls reflect what most people really believe?

Advanced Business Culture Elections Marketing Media News Opinion Politics Polls Research Society Survey Thailand

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Can You Trust Thai Polls?

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